Retail giant JC Penney Corp Inc on Friday unveiled plans to expand and upgrade its women's accessories business.

The Texas-based company said from the start of August its stores' centre core will feature more fashion accessories such as handbags, belts and jewellery from major brands like Worthington and St John's Bay.

"We've seen a strong increase in the sale of accessories, especially in handbags, belts, and fashion jewellery, but there's still tremendous opportunity for growth," said Vanessa Castagna, chairman and CEO.

"We believe that with the expansion of this key category, we will become the accessories, fashion and fine jewellery shopping destination."