Apparel retailer J.Crew today re-introduceed its children's collection, crewcuts, on the back of frequent customer demand.

After a brief launch in 2001, J.Crew brought crewcuts back last holiday season with a limited collection of cashmere sweaters. The company said it received an "enormous response" and subsequently decided to launch a full range for children aged two to eight.

"We are going after a J.Crew style that our customers really love for themselves and want for their kids. Until now, we feel that the kids market has been missing a certain sophistication, price and quality that we hope to provide," said Millard Drexler, chairman and CEO of J.Crew.

The company said crewcuts would feature J.Crew's best items but smaller. The line is be available in ten 'shop-in-shop' locations in the US, as well as a website, due to be launched tomorrow.

In addition, J.Crew will open three freestanding crewcuts stores on 3 May.