• China's largest retailer JD.com has invested in Tiki, a leading B2C e-commerce platform in Vietnam.
  • Upon completion of the investment, JD.com will become one of Tiki's largest shareholders.
  • The companies will work together to deliver a wider authentic selection from global brands to consumers.

As part of its global expansion efforts, Chinese e-commerce company JD.com has invested in Tiki, a leading B2C e-commerce platform in Vietnam.

The move, which gives China's largest retailer gain another foothold in Southeast Asia, sees it become a co-lead investor in Tiki's recent Series C round of financing which, upon completion, will make JD.com one of Tiki's largest shareholders.

According to a blog post published by the company yesterday (16 January), JD will partner with Tiki in a range of areas including merchandising, cross-border trade, logistics and fulfilment, technology, financing, and operational capabilities. JD already has an established e-commerce platform in Indonesia, and recently partnered with Thai conglomerate Central Group to enter Thailand. With its investment in Tiki, JD adds Vietnam to its growing Southeast Asia presence. 

The companies will cooperate to deliver a wider authentic selection from global brands to consumers, while helping Vietnamese local brands in expanding internationally via JD's global platform.

"Since inception, Tiki has always focused on best-in-class, authentic shopping experience and amazingly fast delivery," says Son Tran, Tiki's founder and CEO. "We believe JD.com, with its proven track record in superior user experience, procurement, logistics, and technology will be an invaluable asset for Tiki as we work to become Vietnam's top e-commerce platform."