Starting on 1 July 2002, Jean-Gilles Blum, the director of European marketing with New Balance Europe, will take up a new post as Lotto Sport Italia's first chief product sales and marketing officer. He will report directly to  Andrea Tomat, chairman of Lotto Sport Italia, and will also work closely with Gianni Lorenzato, chief finance and operations officer, co-ordinating the heads of the finance, administration, logistics and sales departments.