UK-based jeans wear retailer d2 Jeans has signed a deal with marketing firm MobileActive to develop a marketing service using mobile phone text messages.

The service will allow d2 customers to receive details of promotional offers, discounted lines and competitions through their mobile phones, provided they have registered on the d2 jeans website.

They will also receive special voucher messages which can be redeemed in any of the group's 86 UK stores for other special offers.

Scotland-based d2 is believed to be the first retailer in the UK to use this form of text message marketing, according to officials from MobileActive which has applied for a patent for its "first2know" messaging system.