Private label designer Tarrant Apparel Group has named Jeffrey Tweedy as president of its licensed women's fashion line, House of Dereon, which was founded by entertainment superstar Beyonce and her mother Tina Knowles.

Seasoned fashion executive Tweedy has more than 25 years of expertise gained while working to build a number of high profile brands including Sean John, Polo Ralph Lauren, Alexander Julian, Hugo Boss, Cross Colours, Karl Kani Jeans and Spike's Joint.

Most recently Tweedy was the executive vice president of Sean John, the $450 million men's lifestyle brand of hip hop impresario Sean 'P Diddy' Combs.

"Our goal is to create a successful lifestyle brand and Jeffrey, who is known as 'the future of fashion,' is the right person to help lead our success," said Tina Knowles.

The line's opening spring 2006 collection of contemporary sportswear debuted last week during New York's annual Fashion Week.

House of Dereon - named after Beyonce's grandmother, Agnes Dereon - will offer women aged 22-40 a mix of casual sportswear styles, featuring a range of denim and fine fabrics. It will be distributed to 450 stores around the country in November 2005.