Phillips-Van Heusen Corporation has licensed Jensan Apparel Corporation to produce and market a full range of golfwear for men, women and children under its Izod G brand.

Jensan's first Izod G collection is set to arrive in stores in Fall 2010, with its license including the US and Canada.

"The active, colourful personality of the Izod brand has a long association with golf, and we're confident that our new relationship with Jensan will give the Izod G label the direction and focus it needs to re-establish its presence and reach its very significant potential in the green grass and sports specialty channels," said Allen Sirkin, president and chief operating officer of Phillips-Van Heusen.

"These channels continue to offer a tremendous opportunity for a collection that can answer the call for exciting fashion, innovative technology and excellent value."

Based in Palm Beach Gardens, Florida, Jensan was formed specifically to market the Izod G brand to the green grass and sports specialty markets.

Jensan's collection for next Fall will consist of polos and other knit tops, woven sport shirts, pants, shorts, skorts, jackets and windshirts, as well as a selection of headwear.

The active Izod brand is licensed to 24 companies covering 27 different product categories in the US, as well as in five international markets.