Luxury shoe brand Jimmy Choo has been bought by Equinox Luxury Holdings in a deal that values the company at around $30 million. Equinox plans to inject new capital into the company and build a stable of international luxury goods brands. Equinox Luxury Holdings, which is backed by Phoenix Equity Partners, will acquire the 50 per cent stake held by founder Jimmy Choo, cutting off his association with the company whose ready-to-wear shoes bear his name.