Luxury footwear business Jimmy Choo has revealed it is taking control of its mainland Chinese operations from its distribution partner Kutu to develop the brand.

The transaction will close during the fourth quarter and direct operations will start this month.

Jimmy Choo (Shanghai) Trading Co will assume direct responsibility for retail operations. The company will be managed by Wannie Suen, president of Jimmy Choo Asia.

The luxury footwear business said it will open four stores in mainland China during the next few months, taking the total number of stores in the country to seven. Jimmy Choo said it plans to extend this number to 30 in the coming years.

Pierre Denis, chairman and CEO of Jimmy Choo Asia, said: "China is a vital market for Jimmy Choo, where we have ample opportunity for growth. Having control in the market will allow us to further develop the brand and our business and become closer to our customers in the region."

Jimmy Choo, which operates more than 150 stores, entered China in 2007 through a distribution deal with On Pedder and started operations in 2009 with Kutu.