Retailer JJB Sports is aiming to tap into the aspirational lifestyle end of the UK clothing and footwear market with its acquisition of the Original Shoe Company.

The company paid GBP5m (US$10.1m) in cash to Sports Direct International for the retailer, which is mainly focused on the north of England and Scotland.

Original Shoe sells a range of clothing and footwear brands, including Ben Sherman, Henri Lloyd, Timberland, Lacoste and Converse, from a total of 60 retail outlets.

JJB said it would convert some of its own smaller high street stores into Original Shoe Company outlets, with Original Shoe run as a separate division, but sharing back-office functions with JJB.

"The aspirational and lifestyle end of the market, within which the Original Shoe Company operates, offers us opportunities and will allow us to access new customers and compete more effectively with other players in this area, such as JD, without diluting JJB's strategy of being 'Serious about Sport'," said JJB chief executive Chris Ronnie.