Embattled sporting goods retailer JJB Sports says it is considering selling "one or more of its non-core assets and businesses", fuelling speculation that rival retailer JD Sports could be a potential bidder for two of its sportswear chains.

Although JJB has not stated which assets it would consider selling, the Daily Telegraph newspaper reports that JD has made an approach for JJB's Original Shoe Company and Qube footwear chains.

In a filing on the London Stock Exchange today (14 October), JJB said: "Further to the interim results announcement, the company is undergoing a review of the potential sale of one or more of its non-core assets and businesses to maximise shareholder value. Discussions are ongoing in this regard.

"There can be no certainty that any transaction will occur or as to the terms of any such transaction. A further announcement will be made when appropriate."

Representatives for JD made no comment on the Telegraph report when speaking to just-style today (14 October).

JJB, which recently announced shock first-half losses of GBP9.7m, was dealt a blow last week when insurer Coface said it was withdrawing credit insurance from its suppliers.

The Wigan-based retailer bought Qube in May this year, and acquired the Original Shoe Company from Sports Direct in a GBP5m (US$10.1m) deal last December.