UK sportswear retailer JJB today revealed that it is seeking further funding, just three months after receiving a GBP30m (US$47m) cash injection in April.

The retailer said it has seen a deterioration in trading due to poor sales of football replica kits linked with the European Football Championships, exacerbated by the unseasonably wet weather.

Because of this it is likely to need additional funding sooner than expected.

"Given the potential requirement to accelerate funding to implement the turnaround, the group is in discussions with strategic partners," the company said.

In April, JJB Sports received GBP20m in funding from US retailer Dick's Sporting Goods, while Adidas said it would provide security for a two-stage loan of up to GBP15m to assist in JJB's store transformation plan. The Bank of Scotland also extended its existing arrangements until May 2015.

"There is a lot of work to do, and we have hit the ground running," said recently appointed deputy chairman Robert Corliss. "We are continuing to work collaboratively with our business partners to address the challenges faced by JJB."