Dozens of jobs look set to go at Australian shoe company Windsor Smith Shoes Pty's Melbourne manufacturing base.

Shoes for its women's brand, Lipstik, are be imported from China where products are cheaper.

Windsor Smith says Australian manufacturers just cannot compete price wise with overseas manufacturers. It says manufacturers in China are willing to work seven days a week, 10 -15 hours a day.

The Melbourne manufacturing plant is one of the last remaining in Australia.