Apparel retailer Joe's Jeans has opened its first store in Dubai, the United Arab Emirates, at the Mirdif City Centre.

The retail store is part of an agreement with MultiTrend International to open at least seven stores to operate and market the Joe's brand in Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia and United Arab Emirates.

"We are pleased to partner with a company of MultiTrend's caliber, with its extensive retail experience and knowledge of the Middle East customer," said president and CEO, Marc Crossman.

"We are excited to open our first branded store in Dubai, which, undoubtedly, will support international retail expansion of our Joe's brand."

A member of the Al-Homaizi Group, MultiTrend is a franchisee or licensee in the Middle East for numerous brands including maternity apparel retailer Destination Maternity; Custo Barcelona, a Spanish brand of fashion clothing and accessories and Go Sport, a French sporting goods retailer.