Innovo Group Inc is experiencing strong demand for its Joe's Jeans products in Europe that it is now in discussions with European distributors to set up the infrastructure to meet its growing order book.

The company currently distributes the products in Europe through short-term agreements with distributors or directly to retailers.

The company's efforts in Europe come just months after it created a new Japanese operating subsidiary.

"The European market will be an integral part of Joe's success as we continue to move forward, and we are excited about the initial response to the products in the European market and the opportunities they represent," said Jay Furrow, president of Innovo

Headquartered in Los Angeles, Joe's Jeans focuses on women's denim bottoms and knit tops and men's jeans for the high-end contemporary market.