Viet will be responsible for leading the development of John Lewis online customer experience

Viet will be responsible for leading the development of John Lewis' online customer experience

Department store retailer John Lewis has appointed Sienne Veit to the newly created role of director of online product.

Viet will be responsible for leading the development of the retailer's online customer experience across all channels, reporting to online director, Mark Lewis.

She takes up the position following a year as director of her own consultancy, Invisible Stuff. Before this she was head of mobile at Morrisons and prior to this spent five years at Marks & Spencer.

With over half of traffic to johnlewis.com now coming from mobile and tablet devices, the appointment comes as the retailer continues to place a significant focus on its mobile strategy.

Lewis said: "With a deep passion for customer experience and many years working in the digital retail space, Sienne is ideally placed to lead the next stage of our online and omni-channel growth and ensure customer experience across our website, mobile, tablet and other devices is market-leading."