Jones Apparel Group Inc is taking its first steps into the men's jeanswear market after inking a new licensing deal with G-III Apparel Group for its Andrew Marc brand.

Jones already has expertise in women's denim, with its jeanswear division overseeing 12 women's denim brands including Gloria Vanderbilt,  L.e.i., GLO, Nine West and Jessica Simpson.

It hopes to build on this to support the new initiative, which sees G-III grant Jones the exclusive right to design, market and distribute Andrew Marc jeanswear for men.  

The initial launch will be for Marc Moto, a rebel division of Andrew Marc, and is expected to be in around 500 doors beginning in the fourth quarter of 2010.

Launches of Andrew Marc and Marc New York jeanswear are expected to follow in 2011.  

The denim-inspired jeanswear apparel line will include jeans, casual pants, shorts and jackets, as well as woven and knit tops, T-shirts and sweaters - with retail prices ranging from $49 to $79 for bottoms and $24 to $49 for tops.

"We are excited about Jones's entrance into men's jeanswear and pleased that we can open this new chapter with a partner such as G-III," says Jack Gross, CEO of Jones Jeanswear Group.

While Morris Goldfarb, G-III's chairman and CEO, said the deal is "a very important development...in carrying out our strategy of developing Andrew Marc into an iconic lifestyle brand."