Branded clothing conglomerate Jones Apparel Group Inc has named Lynne Cote as group CEO of women's moderate sportswear.

Cote, reporting to Jones Apparel CEO Peter Boneparth, will take responsibility for the company's Norton McNaughton, Evan-Picone, Joneswear, Gloria Vanderbilt Career, Bandolino and A-Line sportswear brands in the role.

"Lynne has extensive experience in the design, merchandising, marketing and the production of women's moderate apparel," Boneparth said.

"Her strong leadership skills have been instrumental in growing existing brands and also identifying and launching new brands.

"Her commitment to the success of these brands has been integral to the overall performance of Jones Apparel Group and the execution of our business strategy."