Apparel and denim maker Jordache Enterprises has acquired the upmarket Earl Jean brand from the VF group, the company said today (28 February).

 

Jordache carried out the transaction along with a group of unnamed private investors. The company, which has not said how much it paid for Earl, will integrate the brand into its existing denim business and plans to present the brand to major retailers in the coming weeks.

 

Jordache president Liz Berlinger said: "The acquisition of Earl will continue to cement our position as a leader in denim and apparel manufacturing.

 

"Earl is the first premium denim brand, and Jordache has always stood for quality in denim and cutting-edge design and marketing. 

 

"We think this will be a great fit for our company and we have already had interest from some major retailers."

 

 The latest announcement follows the launch of Jordache Vintage in 2004, as well as the launch of the Jordache Legacy and Blue Star by Jordache brands.

 

Jordache manufactures and licenses for brands such as Gasoline, Maurice Sasson, KIKIT and US Polo Association and operates a private-label division that develops and manufactures garments for well-known brands.

 

VF did not return calls from just-style asking for comment on the sale.