Jordache's latest advertising campaign will feature supermodel Heidi Klum, who follows in the footsteps of Liz Hurley in representing the jeans designer.

Shot by movie director Brett Ratner in the penthouse of the Chateau Marmont, the ads feature Klum clad in classic Jordache Jeans and equestrian gear evoking the spirit of the iconic Jordache horse, the company said.

The multifaceted campaign will include an integrated viral component, bicoastal outdoor presence and print ads that will run in national publications beginning in September.

"We are excited to be working with Heidi Klum," said Liz Berlinger, president of Jordache Enterprises.

"She has a fashion edginess and classic sophistication that represents our new styling and direction this season. And with her success as a supermodel, business woman and mother, Heidi embodies the sexy confidence that the Jordache brand is about.