JA Apparel Corp and JC Penney Company have announced the launch of Joe Joseph Abboud, a new collection of men's sportswear, shirts, ties, tailored clothing, outerwear and footwear.

Launching at JC Penney stores in September 2009, Joe Joseph Abboud - owned by JA Apparel - will target male designer casual, business casual and dressy attire, JA said.

"We have been developing a strategy to position our global brand in these price segments for quite some time and always felt that style and affordability should go hand and hand. JCPenney allowed us to do what we do best - create quality fashion clothing men want to wear - while making it accessible," said Marty Staff, president and chief executive officer, JA Apparel Corp.