LeAnn Nealz, the president and chief creative officer of Fifth & Pacific's struggling Juicy Couture brand, is to leave the company.

The apparel firm, which also operates Kate Spade and Lucky brands, said Nealz will step down from her position on or around 15 April.

Nealz, who has held the role since November 2010, was responsible for all creative elements of the business including product design, marketing and store design.

She has previously held various positions at American Eagle, Calvin Klein and specialty clothing retailer Gap Inc.

Earlier this month, Fifth & Pacific remained coy on speculation it is looking to sell the Juicy Couture brand. The reports came after the retailer was forced to admit that disappointing Juicy Couture sales and Superstorm Sandy hit its fourth-quarter performance last month.

Despite posting a fall in sales, Fifth & Pacific reiterated its commitment to the Juicy brand last month, as it outlined its goals and priorities for 2013 at the ICR XChange conference in Miami.