Outdoor sports goods maker K2 Sports has announced an agreement to license its Planet Earth Clothing brand to Phil Dixon of Montreal, Quebec.

Dixon's WL Activewear company will immediately assume responsibility for Planet Earth's global operations.

Dixon has more than 30 years of experience in the sporting goods apparel industry and has maintained a long-term relationship with K2 Sports as a former Liquid apparel licensee before he acquired that brand in 2009.

"This is a rare opportunity to take an established brand that is highly credible in the action sports market and deeply tied into the movement toward eco-conscious design and grow it on a global scale," Dixon said. "It's an ideal fit for the program that we have in place."

Dixon's company has managed Canadian distribution in past years for Patagonia and multiple outdoor and action sports brand.

"K2 has a proven business model for growing brands through strong licensing agreements, from bicycles to skin care products," said K2 Sports CEO Robert Marcovitch. "Planet Earth is in great hands with WL.Activewear. Under Phil's direction we're confident the brand will continue to blossom."