Kangol Ltd has named AJT (IP) Ltd as its UK apparel licensee for men's wear, women's wear, and sportswear. 

AJT (IP) Ltd owns Soviet, Hoi Polloi and Benzini, and part of Sir Tom Hunter's retail stable which includes USC, D2, Qube and Office.

The deal is part of Kangol's new licensing strategy of creating direct retail partnerships instead of traditional wholesale licenses, and will enable it to respond much faster than through conventional routes.

Kangol says an unnamed British designer has also been retained to design the collection.

The Kangol's men's line will initially launch in D2 in spring 06, with plans to extend through the AJT (IP) portfolio in the future.