Nordic value fashion retailer KappAhl is preparing to launch a sustainable denim collection next year, produced using Better Cotton. 

The collection, which will debut in February, features a number of jeans models, including boot cut, cropped and slim fits, all with up-to-date washes and wears. It will be produced using Better Cotton grown through more sustainable production processes that use 40% less water. 

Also available will be Better Cotton tops, such as bow tie blouses, V-necks and shirts. The colours are blue in tone, with a combination of dark and light shades. 

KappAhl's sustainable denim collection will be available in store and online.

The company, which operates 380 stores in Sweden, Norway, Finland and Poland, aspires to use only sustainably produced cotton by 2020.

In July it said it had taken a "big step" in creating a sustainable business by increasing the proportion of its sustainability labelled fashion range from 24% to 38% over 12 months.

Today, cotton used in KappAhl's men's shirts and children's Kax collection is sustainable, as are the materials used in the entirety of the company's Newbie baby collection.

KappAhl's sustainability work is incorporated into the company's 'Future Friendly Fashion' concept that sees it work with the Better Cotton Initiative (BCI) as a member and initiate Swedish projects SWAR and Pact, which work for cleaner textile production in India and Bangladesh.

KappAhl increases sustainability range in "big step" for business