Fifth & Pacific-owned brand Kate Spade New York is set to unveil a new clothing brand called Kate Spade Saturday.

The brand, which will be launched in Japan during February, will include dresses, jackets, t-shirts, swimwear, footwear and handbags, and is aimed at younger consumers.

The brand is expected to launch in the US and online in spring 2013 and will be available in Brazil in autumn 2013.

A selection of products from the spring launch will be sold on prior to the US launch. Prices will range from US$25 to $130.

"Through ongoing research, we saw an opportunity in the market to engage a new customer base - one that aspires to be a part of the Kate Spade New York brand. Kate Spade Saturday is born from the core values of Kate Spade New York, but is realised in a new and exciting way for this younger customer," said Craig Leavitt, CEO of Kate Spade New York.