Apparel and soft goods marketer Kellwood Company has bought the Hollywould shoe, apparel and accessory brand that was founded in 1999 by Holly Dunlap.

"Hollywould has the potential to expand across major product categories and worldwide markets to be one of the next lifestyle luxe brands," said Kellwood chairman, president and CEO Robert C Skinner Jr.

"The Hollywould acquisition augments our strategy to expand our marketing-focused portfolio with higher profile, upscale brands."

Dunlap added: "I am thrilled to have a partner like Kellwood who will enable us to build Hollywould into a global lifestyle brand.

"When choosing a partner we wanted someone who understood our vision as Kellwood does, and who also had the financial means to support our growth on a scale large enough to be competitive with the mega brands."

Based in New York City, Dunlap and her team will continue to lead the Hollywould business, which will operate as a stand-alone unit within the Kellwood family of brands.

Positioned at accessible designer price points, the collection is sold in Bergdorf Goodman, Neiman Marcus, Nordstrom, specialty stores, and its own boutiques in New York and Palm Beach.

Financial terms of the acquisition were not disclosed.