Bob Ross has been appointed to the position of vice president of retail for women's apparel firm Kellwood Company.

In his new role Ross will be responsible for the retail operations of the Kellwood portfolio of brands and their retail store expansion, with a particular focus on the Vince label.

An executive with 27 years in the retail industry, Ross most recently served as VP of retail at Lacoste. Prior to that, he was a regional manager at Britches of Georgetowne following 12 years with Lord & Taylor.

Michael Kramer, chief executive officer of Kellwood, said: "Bob's strong retail background and industry expertise will be key to positioning Kellwood brands for future growth in this important channel."

In addition to Vince, Kellwood's brands include Baby Phat, Phat Farm, Sag Harbor, Briggs New York, My Michelle and Jolt.