Kenneth Cole Productions has appointed former PVH Corp executive Marc Schneider as CEO.

Schneider, a veteran in retail and wholesale businesses with over 30 years of experience in building brands and global businesses, will assume responsibility for the company's retail, outlet, e-commerce, international, licensing and wholesale businesses.

Schneider was most recently at PVH Corp. where he was group president of the Heritage Brands.

He takes over from Kenneth Cole from 23 February, who will continue as executive chairman and chief creative officer.

Cole said: "Over the last year we have been working on transformative initiatives to better position the company for future global growth. Marc's vast background and success in all facets of the apparel, footwear and accessories businesses will be instrumental in navigating this journey, and I'm thrilled to welcome and partner with him as our new CEO."