Kenneth Cole Productions has made its anticipated move into children's wear by signing a license with Kids Headquarters to produce boy's and girl's sportswear under the Reaction Kenneth Cole label.

"Reaction Kenneth Cole is a successful, well-known brand in both the men's and women's marketplace, and entering into the kid's business was simply a natural progression for us," said Paul Blum, COO of Kenneth Cole Productions.

Reaction Kenneth Cole kid's wear will launch in Spring 2002 with boy's wear in sizes 4 to 20 while the girl's collection will debut for the back-to-school market in fall 2002 with sizes ranging from 4 to 16. Toddler and infant sizes are also in the plans.

"It is time for a new status brand in the kid's wear market and Reaction Kenneth Cole is going to be just that," said Jason Rabin, president and owner of Kids Headquarters.

The branded concept of Reaction Kenneth Cole with its edgy, fresh approach to dressing will be carried over into the kid's wear collection. The core basics will be denim pieces, sweaters and colorful T-shirts while the trend items will consist of woven shirts, novelty denims and logo T-shirts. "I have always wanted to appeal to the next generation of customers who are fashion obsessed and brand conscious," said Kenneth Cole.

Kids Headquarters is a $400 million company that is well-known for manufacturing children's clothing for entertainment companies like Disney, Nickelodeon, Warner Brothers and Lego.