Bombay-based Kewal Kiran Enterprise, maker of Killer jeans, plans a move into womenswear and to set up a chain of wholly-owned stores, the Hindu Business Line reported.

About 15 company-owned outlets will sell garments and lifestyle products from Kewal as well as brands from other companies.

Its planned womenswear range will be launched under one of its existing brands, which comprise Lawman (jeans and casual clothing), Killer (jeans and casual clothing) and Easies (casuals for office wear).

Kewal Kiran's flagship brand, Killer, launched in 1989, is targeted at the 16-25 age-group and enjoys 25 per cent market-share, with a retail turnover of Rs 65 crore.

The brands are exported to West Asia through its largest distributor and retail store Splash.

The company has three factories and employs nearly 500 workers. It expects a turnover of Rs 100 crore this year with a 30 per cent growth rate.