Too Inc, the specialty fashion chain for girls and young women, on Wednesday announced six executive promotions within the organisation - including the move of chief financial officer Kent Kleeberger to the additional role of chief operating officer.

The Ohio-based retailer of 485 stores said the changes will allow its chairman, president and CEO, Michael Rayden, to focus on the firm's strategic direction and explore new growth opportunities.

Also promoted were: Sally Boyer to president of merchandising and director; James Petty to EVP-stores and realty; Scott Bracale to EVP, marketing, catalogue and web; Joan Munnelly to EVP-merchandising and design for casual and active sportswear; and Lece Lohr to SVP for active sportswear.