Kingpins Exchange is a new digital showroom platform and material marketplace for the denim industry

Kingpins Exchange is a new digital showroom platform and material marketplace for the denim industry

The organisers of the Kingpins Shows are gearing up to launch a centralised online sourcing hub for denim supply chain members, brands and denim buyers alike.

Built exclusively for denim mills in partnership Material Exchange, the new Kingpins Exchange platform combines Kingpins Show's access to and engagement with denim buyers and brands with Material Exchange's sourcing platform.

First announced in July, the multi-purpose tool will launch next month and represents the next step in the process to complement Kingpins' successful in-person events with new digital solutions. 

Kingpins' first foray into providing such tools for its exhibitors and attendees was Kingpins24, an online event featuring livestreamed content, webinars, interviews, panels and product demonstrations. Kingpins24 launched in April and returned in June.

As the Covid-19 pandemic has forced all industries to turn to digital in lieu of in-person meetings, denim suppliers have been challenged to find online solutions for presenting their offerings to established and potential clients. And, in the vacuum created by the pandemic, denim buyers seeking to understand the developments across the market are navigating a disparate mix of online presentation software, digital showrooms, PowerPoint presentations and websites developed by their supply chain partners.
 
Kingpins Exchange seeks to solve these issues with:

  • A robust and flexible digital showroom platform equipped with purpose-built tools designed to give denim mills an ideal space to present their collections and engage in effective storytelling
  • A central marketplace featuring top denim suppliers where buyers can source from in a unified environment
  • Support. Kingpins is giving Exchange the same treatment it gives to its physical shows. The leading denim supply chain event is leveraging its guest list and engagement with its audience to drive traffic to Kingpins Exchange 

"In this new reality we have explored bringing information and inspiration to our audience via our Kingpins24 digital events. The sourcing component was missing from these events – something that remains very necessary," says Andrew Olah, founder of Kingpins Show.

"As we spoke to our Kingpins community, we heard from mills of their challenges in selling effectively, efficiently and stylishly to their clients. From buyers we heard of the difficulties in keeping track of all the different tools, platforms and techniques supply chain members were using to market and sell their products to them.

"We realised the industry needed a comprehensive digital solution that served both these groups very much in the way that our physical events have historically done: by creating a central destination for denim sourcing that also functions as a beautiful and effective platform upon which denim suppliers could tell their stories and sell their products. Our solution is Kingpins Exchange – something we think of as a Kingpins Show that is available to buyers around the clock, all year long."
 
The Kingpins Exchange platform will launch in late October on the Kingpins Show website.

Click here for just-style's coverage of the Kingpins24 April event and here for coverage of the June edition.