The line features shoes for the whole family, including mens basketball, athletic and casual shoes and sandals, all under $45.00.

The line features shoes for the whole family, including men's basketball, athletic and casual shoes and sandals, all under $45.00.

Retailer Kmart has teamed up with lifestyle athleisure brand Risewear to launch a new value-priced sports shoe and athleisure footwear line.

Risewear will include shoes for the whole family, including men's basketball, athletic and casual shoes and sandals, all under US$45. Additionally, women's and children's lines will be added later in the year.

"We are thrilled to launch such a contemporary lifestyle brand," said Demetrius Spencer, Risewear co-founder and CEO. "We could not have asked for a better partner than Kmart, who is supporting us in delivering a premium product at a value-driven price point."

To introduce the collection, which is available at select Kmart stores and online now, Kmart is sponsoring The Rise Challenge, a series of interactive and unique fan-focused sporting entertainment experiences.

The growing athleisure trend – where athletic clothing is worn in leisure settings – helped athletic footwear spend in the US reach US$17.2bn in 2015. According to global information company The NPD Group, the value of US athletic footwear sector sales grew by 8% last year. Unit sales increased 3% and average selling price by 5% to $61.15. 

Earlier this year parent Sears Holdings Corporation said it would shutter 68 Kmart stores this summer as part of "aggressive" plans to strengthen the company and return it to profitability.

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Most recently, Sears saw its first quarter net loss widen as sales tumbled. Net losses amounted to US$471m from $303m in the prior year, while gross margin narrowed to 21.8% from 25.8% in the year ago quarter. Net sales dropped to $5.39bn from $5.88bn a year ago.

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