With help from Japan's Agriculture Ministry, the Japan Knitwear Designer's Association (JAKDA) is attempting to halt a declining interest in the nation's agriculture sector by establishing the promotion of 'agrifashion.'

JAKDA says the high-profile fashion shows, TV and internet campaigns "will help promote farming not only as a worthwhile occupation, but also a cool and trendy one."

A recent fashion show held in the capital featured clothes styled and designed specifically for farmers by fashion students and professionals from all over the country.

"I want to change the image of agriculture for the next generation to be one of 'a cool occupation' with a cool lifestyle to go with it," said JAKDA director Takeshi Kikuchi.

Japan's farms are being abandoned one by one owing to a declining birthrate and a younger generation indifferent to farming.

By Michael Fitzpatrick.