Department store operator Kohl's Corporation is to be the sole US retailer of Mudd branded apparel, accessories and jewellery after signing a multi-year licensing agreement with the line's owner, Iconix Brand Group.

The exclusive deal will give Kohl's the right to design and produce Mudd products from July 2009.

Kohl's already sells the brand's girl's and junior's bottoms, footwear and jewellery, and will expand the collection to include girl's and junior's apparel, intimate apparel, sleepwear, and accessories.

Like many department store retailers, Kohl's is turning to exclusive brands to bring shoppers into its stores.

Don Brennan, senior executive vice president for Kohl's Department Stores, said: "While the economy remains challenging, we know our exclusive, world class brands are resonating with customers."

The deal will also help transform Mudd into a total lifestyle concept, added Neil Cole, chairman and CEO of Iconix.

"We have experienced the power of Kohl's with our Candie's exclusive license agreement which has been expanded into over 30 product categories across the store."

Other exclusive brands sold at Kohl's, which operates 1,004 stores, include Simply Vera Vera Wang, Elle Contemporary Collection, Chaps, Abbey Dawn designed by Avril Lavigne, Candie's, Daisy Fuentes, and Fila Sport.