Mid-market department store chain Kohl's is partnering with designer Vera Wang house for a new fashion and lifestyle collection.

The premium Very Vera by Vera Wang brand will be available in all Kohl's stores and on Kohls.com from autumn 2007.

The brand is licensed by a subsidiary of Vera Wang Group to Kohl's under a long-term agreement. Merchandise will include sportswear, intimate apparel, handbags, leather accessories, jewellery, footwear, linens and towels.

Wang said: "The Very Vera by Vera Wang brand will retain my personal design sensibility of a relaxed effortless approach to fashion.

"I am thrilled to create a collection of creative lifestyle and apparel products for Kohl's. This new partnership with Kohl's, a company with incredible integrity and trust in the marketplace, is a true honour."

"We are excited to partner with Vera Wang, a renowned designer, fashion icon and celebrity," said Kevin Mansell, president of Kohl's.

"Vera Wang brings a wonderful feminine design sensibility to her work. The Very Vera by Vera Wang premium collection is modern and addresses the fashion demands inherent in today's female shopper."

Wang won the Council of Fashion Designers of America's 2005 women's wear designer of the year award.