A month after completing its purchase of the bankrupt Rock & Republic denim brand for US$57m, VF Corp  has signed a licensing deal with Kohl’s Department Stores to become the label’s only US retailer.

The move, which covers all Rock & Republic apparel, accessories and other merchandise from spring 2012, builds on Kohl’s private and exclusive brand strategy, which accounted for 48% of total sales in 2010.

It is also the first partnership for VF’s recently formed Retail Licensed Brands Group.

“Building on Kohl’s successful exclusive and private brand strategy, the addition of the Rock & Republic brand delivers on our commitment to offer world-class brands at an incredible value and continues to differentiate Kohl’s in the marketplace,” said the retailer’s CEO Kevin Mansell.

The Rock & Republic brand will initially launch in men’s and women’s apparel and footwear, and may expand into children’s, accessories and home over time.

VF Corporation will manufacture and supply Kohl’s with the jeanswear for the Rock & Republic collection and Kohl’s New York design office will design and source all other product categories.