Digital textile printing technology specialist Kornit Digital has set up a new office to serve the fast-growing UK market. 

The new Kornit Digital UK entity is exclusively focused on the United Kingdom, which the company says is its largest market in the EMEA (Europe, the Middle East and Africa) region. 

Kornit Digital develops and manufactures industrial digital printing technologies for the garment and textile industries. 

Investing in a UK-based hub will enable the company to address the growing need for sustainable on-demand production, and reflects the brand's strategy of enabling proximity production. 

Online retail sales in the United Kingdom nearly doubled from 2013 to 2019, reaching more than GBP76bn last year – making it the third-biggest e-commerce market globally after China and the United States. 

"By focusing the company's resources on supporting digital print fulfillers and brands in optimising their end-to-end operations, this move reflects Kornit's commitment to streamlining its logistics operation and ensuring a closer relationship with its customers," the company says.

"A dedicated UK distribution hub will ensure faster and more efficient service to our growing customer base, maximising our customers' uptime and productivity," adds Chris Govier, Kornit Digital managing director – EMEA.

The reseller agreement with UK-based Adelco Screen Process has been terminated, but Kornit will maintain its partnership with textile print solutions provider Amaya.