Digital printing firm Kornit Digital has released its new Max technology, establishing a new standard for on-demand fashion and apparel production.

Max technology surpasses industry norms for retail quality on multiple fabric types and breaks new grounds of versatility with previously unattainable print applications, significantly expanding the reach of digital on-demand textile production into the centre of mainstream fashion and apparel, the company says.

A key feature of Kornit's Max technology is XDi, which delivers 3D capabilities for new, high-density graphic decoration that can simulate embroidery, vinyl, and heat transfer in a single, waste-free digital process. The new XDi, which is based on Kornit's patents, allows fulfillers and brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analogue technologies.

Kornit has also debuted its ActiveLoad Automation technology, a new robotic system to ease the burden of manual and labour-intensive media handling in the textile decoration industry. This increases total output per shift while ensuring minimal downtime and exceptional reliability. The new patent-pending automation technology ensures continuous production and consistency, while decreasing human error and fatigue, regardless of employee experience and training, for ultimate results and best operational efficiency.

The first product with Max technology is now commercially available in the Kornit Atlas Max, a carbon-neutral, industrial-scale DTG production system, providing retail quality, colour-matching capabilities, and a wide, vivid colour gamut, with exceptional durability, according to the firm. The Atlas Max is delivered with the new XDi technology built in, for 3D printing capabilities. An upgrade to the Kornit Atlas systems will be available during the first quarter of 2022.

"Kornit's new Max capabilities bring sustainable on-demand production to the mainstream," says Omer Kulka, Kornit Digital CMO. "We plan to roll out the Max technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications. Kornit innovation arrives at just the right moment to match supply to demand – demand that requires freedom of design for self-expression, quality, and sustainable practices; and supply that expands on-demand capabilities enabling the direct-to-consumer vision."