L Capital Asia has appointed former Tommy Hilfiger executive Uday Mehra as managing director of the LVMH backed Asian private equity fund.

The company said Mehra has a wealth of knowledge and experience having spent the last 20 years developing premium brands including Oilily and Nike.

Over the past five years, he played a key role in expanding Tommy Hilfiger's business through South East Asia, as well as building a retail franchise business for many countries, including Indonesia and Thailand.

"We are fortunate to have someone of Uday Mehra's calibre and experience," said L Capital Asia managing partner Ravi Thakran.

"L Capital Asia is continuously growing and we are at a critical moment where we need a strong and visionary leadership team to implement our strategy and take advantage of the market opportunities ahead.

"Uday has a proven track record of execution and is a globally accomplished retail and brand executive in both Asia and Europe. He is a strong communicator with deep leadership capabilities."