Suzy Shier Limited has announced that it intends to seek shareholder approval to change its name to La Senza Corporation. The company has already obtained conditional approval for the change of name from the Toronto Stock Exchange where its new stock symbol will be LSZ. Irving Teitelbaum, chairman of the Board and CEO said: "The company has evolved into a global lingerie retailer with the majority of its sales and profits emanating from the La Senza brand retail and licensing group. The sales productivity of our La Senza lingerie stores is among the highest achieved by specialty retailers in Canada and we continue to expand nationally as well as grow our e-commerce business. We are also in the early stages of granting master licensing agreements around the world in the La Senza International division.