Women's clothing and lingerie retailer La Senza International Inc announced on Thursday it had awarded a master license to a Polish company for the establishment and operation of La Senza Lingerie stores in Poland.

The Montreal-based lingerie chain said it expects its first Polish store to open later this year in a major regional shopping centre close to the country's capital, Warsaw.

Company president Laurence Lewin commented: "We believe this to be an exciting and strategic opportunity for La Senza, particularly as Poland is a young and dynamic country with 35 per cent of its population being under 25 years of age."

La Senza owns and operates over 200 stores throughout Canada and a further 80 stores in the UK and the Middle East. Its latest deal means it will soon operator stores in 13 countries around the world.