Italian underwear maker Ladyberg SpA will produce Laura Biagiotti's new underwear range under the name of Laura Biagiotti Bodywear.

The fashion designer's new line will be launched in around 800 Italian stores, and is predicted to make a turnover of €2.5 million from September-December 2004.

Established in 1975, Ladyberg is situated in Bergamo, northern Italy, and generates a yearly turnover of around €40m.