French outdoor goods group Lafuma has assigned rights for its Eider brand in Korea to its licensee K2.

"Following the sale of the Millet brand to Edelweiss (March 2009) and the Lafuma brand to LG Fashion, this agreement finalises Lafuma's strategy of selling its brands in South Korea while offering its partners the means to pursue the strategic development of each brand over the long term," the French outdoor goods group said.

By Stuart Todd.