Phuoc Long Joint Stock Co (PLI) has signed a licensing agreement with French manufacturer Lagardere Active to produce and sell its fashion brand Elle in Vietnam.

Under the five year contract PLI, a subsidiary of Vietnam National Textile and Garment Group (Vinatex), will be responsible for designing and producing fashion goods under the Elle trademark. Standards will be regulated by the French company. Fashion goods will include women's fashion and lingerie garments.

As part of the agreement, Lagardere will set up a chain of Elle and Elle Homme fashion stores in Vietnam.

In late May, PLI broke ground on its new apparel plant in a joint venture with Japan-based fashion manufacturer Sumikin Bussan Corp.

The plant named Phuoc Long - Sumikin Bussan Garment is investing VND23bn (USD$1.15m) in Ho Chi Minh City.

The Phuoc Long - Sumikin Bussan Garment will manufacture fashion apparel for international brands including Burberry Blue Label, Burberry Golf, Burberry London, DKNY; Cecio Cela; EVEX; Trans Work and Hiroko.

Besides the new plant, PLI has been exporting its apparel products as supplier of international brands including Hollister, Nike, Adidas, Outfitter, American Eagle, Jicadi, Target, Rebook and Express.