Apparel retailer Lands' End has unveiled a new line of newborns', babies' and toddlers' clothing and accessories.

The Lands' End Baby line, which caters for sizes 0-24 months, offers practical details such as extended cuffs, extra room in the seat, smooth finished seams and the versatility of a reversible cardigan, the company said.

"Our goal was to design fashionable and highly functional clothes for babies and toddlers," said Bradley O'Brien, VP of design.

"Unlike picture-perfect outfits that hang in the closet while your baby grows out of them, Lands' End Baby is perfect to wear every day, and adorable too."
   
The range includes a girls' collection, a boys' collection, a Robeez collection, Everyday Essentials and Luxe Living.

The Lands' End Baby line will be available online at landsend.com as well as in 50 Lands' End Baby specialty shops within select Sears stores.