The Lands End Sport collection features functional pieces for activities ranging from surfing to athleisure

The Lands' End Sport collection features functional pieces for activities ranging from surfing to athleisure

US casual clothing and footwear retailer Lands' End has launched its first-ever activewear line, intended for pursuits ranging from surfing to yoga and Pilates.

The new Lands' End Sport collection includes surf, performance and athleisure collections for both men and women, with technical, fully-functional pieces to go from land to sea, high-performance to athleisure, the company says.     

The surf collection features built-in sun protection, with rash guards that are UPF 50 even when wet. Neoprene jackets have flatlock seams to prevent chafing, and the spring suits and full suits are made with bonded neoprene that keeps the body safe from irritants and "board rash," with back zips with long pulls for easy on/off.

Technical features in the performance collection include wicking fabrics, 360-degree reflectivity and strategically placed mesh panels for better breathability. The line is designed to meet the three major lifestyle and fitness categories: speed (high impact), studio (low impact workouts such as yoga and Pilates) and street (post workout wear).

The athleisure products include polos, T-shirts, sweatshirts, totes and accessories.

"Offering products for land or sea is deeply rooted in the DNA of Lands' End," says CEO Federica Marchionni.

"Our founder, Gary Comer, was passionate about sailing and the sporting life. I am building upon his vision, taking activewear and athleisure from land to sea by introducing the new Lands' End Sport collection featuring new product innovations that will enable our customers to stay healthy and active."