US casual clothing and footwear retailer Lands' End has promoted its senior vice president and chief creative officer Becky Gebhardt as executive vice president and chief marketing officer.

Gebhardt, who has been with the company since 1991, will lead all aspects of creative and marketing for the global lifestyle brand.

"As I look at all of the opportunities to grow Lands' End as a global brand, the role of CMO is crucial to our success as we continue to connect with our long-term, loyal customers, and introduce the brand to new customers in innovative and meaningful ways," said Federica Marchionni, CEO, Lands' End.

"Becky's extensive knowledge of Lands' End, her proven track record as a business leader for directing brand and creative efforts for multi-channel businesses, along with her 20 plus years of industry expertise focused on consumer brands and customer experiences makes her the ideal candidate, and we are excited to have her at the helm leading this critical function."

Other changes include the appointment of Mike Zhang as vice president of e-commerce, digital marketing and Innovation. Zhang will be working closely with Mike Holahan, who has been promoted to senior vice president, multi-channel marketing.