Lectra and Datacolor announced today that they are to join forces on the development and marketing of integrated CAD and color management solutions for the apparel and fashion related industries.

The partnership announced today will bring a new world of possibilities to all companies in the global textile supply chain, the companies said. True Color In, True Color Out(TM) technology will provide everyone in the supply chain with the ability to communicate accurate color electronically for design, for physical products and for virtual products. As this advanced technology is completely integrated, it allows a flexibility from design to online shopping. It offers the highest fidelity matching between monitor and actual materials on a wide variety of materials.

The combination of precision color communication with CAD and new e- business technologies will bring exciting opportunities to everyone producing and selling apparel. Designers will be able to communicate color specifications and samples electronically with production, reducing product development time and improving color quality. Design colors can be carried forward electronically into online merchandising tools to present virtual apparel and other merchandise in true color on the Internet. Finally, online consumers will be able to view merchandise in true color on their computer screens and make good purchase decisions. Retailers will then be assured of higher customer satisfaction with online buying.

"Datacolor and Lectra jointly aim to secure a leading position across the whole textile supply chain up to the online consumer which will open up major new business opportunities for both companies, thanks to a unique, integrated solution," said Daniel Harari, Chairman and CEO of Lectra.

"I am extremely confident that our new partnership with Datacolor, combined with our worldwide strategic partnership with Stork, the world leader in textile printing and pre-print solutions, initiated in mid 1999, will bring to the market the most advanced and comprehensive solution in color management and communication to the textile world, for the best benefit of Lectra's, Datacolor's and Stork's 16,000 combined customers," he added.

The Lectra - Datacolor partnership includes joint actions and product offerings in the near term as well as longer term projects for which the companies will coordinate their future research, development, sales and marketing activities to provide integrated solutions.

About Lectra
Lectra, founded in 1973 and based in France, is a world leader in computer-aided design and manufacturing (CAD/CAM) for the apparel, textiles, footwear, leather goods, luggage and upholstery industries, as well as for industries using technical textiles, such as the automotive and aerospace industries.

With a worldwide workforce of 1,500 people, Lectra generates 88 per cent of its sales outside France, thanks to an unrivaled international network of 38 subsidiaries and 78 offices, serving nearly 10,000 customers in more than 100 countries. The group recorded in 1999 revenues of EUR 200m.

See the group's website: www.lectra.com for additional information.

About Datacolor
Datacolor, founded in 1970, is a world leader in software and instruments for measuring, communicating and managing color in industries where color is critical. These include the textile, apparel, packaging, paint, plastics, automotive, cosmetics, and paper industries.

Datacolor serves its industrial customers with solutions for color matching and quality control and provides business to business color communication tools that link these customers with other members in the product supply chain. For professionals and consumers, Datacolor provides cost-effective solutions for color management in graphic arts and digital photography.

The company employs more than 325 people worldwide serving customers in more than 60 countries.

Datacolor recorded in 1999 revenues of 90.3 million Swiss francs.

See the company's website: www.datacolor.com for additional information.